Business idea Essay Example | Topics and Well Written Essays - 3000 words

Business idea - Essay Example Parents are the primary customers since they shall be giving the orders, remitting the payments, and providing the specifications that the company is required to meet, although target for the services offered are the children to be served in their schools. The target population is expected to grow at a rate of 1.7% per annum, and consists of 18.2% of the total population stratified on the basis of age. The social benefit provided by the firm is the chance it affords parents and schools to prevent the rise of childhood obesity by making healthier choices for their children’s food. Technological advances enable the firm to acquire orders and specification is a speedy and systematic way, which in turn helps the company to plan ahead and minimize wastage while maximizing customer satisfaction. Distribution and logistics are vital to the business because of the need to avoid spoilage and ensure the customer gets his/her order on time and in top condition. The firm’s financial forecasts show it to be highly tenable, and the needed capital may be raised by equity financing and bank loans. The business concept proposes to provide healthy cafeteria and canteen foods for schoolchildren within their school. The idea of providing for a healthy cafeteria food service for the larger schools, and canteen services for smaller schools, came from an insight developed from ‘Serious Eats,’ from a periodically updated website on the Internet which monitors school lunches in Australia (Serious Eats, 2013). According to the article, lunch cafeterias are few in Australia, and there are places where none exist. There are canteens where children can buy what they want from the menu choices each day. Where these facilities exist, however, the price is expensive (AUD 6 for small containers of the hot foods). 2.2 Service concept: The service extends to the parents who have contact with the lunch provider